Black Friday

Shop Black Friday Deals online!

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The details too:

Two offers are valid November 22, 2017 at 7pm PST to November 26, 2017 at 11:59 pm PST/ USA. Offers may not be combined; instead customers must complete two separate transactions to use both codes by using individual/separate codes per transaction. Customers may complete as many transactions as needed. Code: BLACKFRIDAY17DEAL must be entered during checkout and discount will apply. This promotion cannot be applied to Flash Sale Items, Store Credit, Exchanges or combined with any other promotion, discount or otherwise similar. Code: BLACKFRIDAY17FLASH is Buy One and Get a second flash sale piece of equal or lesser value at 50% off. It must be used at checkout to apply. Flash Sale items are final sale. Both promotions are for new orders only and are not retroactive, futuristic and cannot be applied to orders not placed within the published promotional dates; November 22, 2017 at 7pm PST  to November 26, 2017 at 11:59 pm PST/ USA.  All promotional codes, pricing or discount or offer will not apply towards store credit, exchanges, rush exchanges or for a non-even exchange. All Flash Sale purchases are FINAL and may not be exchanged, returned, refunded, replaced or otherwise similar. Discounts applied do not include shipping and taxes. All published Policies at are further valid for promotions. No exceptions.

Cute Loungewear


Nothing better than home, lounging and something comfy to wear.

Meet Me Pants and our Hubba Tank are a go-to combo around here. The pants have a drawstring waist and are uber comfy.

P.S. this tank is under $20!

Shop { here }.


Long Robe

Our Zephyr print landed earlier this year. Ever-popular, this stunner is now available in a long length robe.

It's an exquisite gift... just in time for the Holidays. On rayon and very soft. A favorite robe for sure.

Santa, yes please! 

Shop { here }


Floral Robe


Its an exquisite mauve floral robe. Gorgeous as a bridal robe or a bridesmaid robe or for the bloom of getting. Or those long-awaited evening hours.

Our robes feature a detachable sash and inner tie as well as soft lightweight rayon fabric.

Shop { here }.

Photography by Elizabeth Messina.


Bridal Pajamas


These pretty new colors are available in white, a light blushy peach and a rose-y mauve. They feature hand-sewn floral embroidery amd are a beautiful gift.

We're in.


Valenti Robe


The Valenti Robe

This stunning kimono style robe is on a soft white ground scattered with exquisite rose blooms. We love this for a bride-to-be or for any occasion.

Shop { here }.


Floral Maxi


The Ashley Dress in Ebba giving us those Bali tropical feels.

The Ashley Dress is equal parts casual and a little bit dressed up. It's a floral maxi dress that billows and breezes and includes a halter type neck and the prettiest front slits.

Its a really pretty bridesmaids dress you guys.

Ebba is a light pink base too!

Shop { here }.


Dusty Blue


Maxi Dress love with this babe. This is the Charlotte Dress in Oceane. It's a wonder.

We love this maxi for brunch, for a shower... bridal shower, baby shower, dress rehearsdal... any occasion really. 

We also love it for bridesmaid dresses. It's so pretty to mix and match with other dress styles in a similar print as well as as mixing and matching the off the shoulder maxi length silhouette in other prints.  

Its an beautiful and easy fit floral dress. Wqual parts calssic, beaitiful and a little bit of boho mixed in.

Shop { here }.


Bridesmaid Outfits

Our Founder and Owner, Charlotte Hale talks about creating the new Fall/Winter Edit. (As originally seen on Wedding Chicks.)

What inspired this collection?

CH: Fall/Winter was inspired by a combination of the 60s, mainly a photography book I came across, and an over-arching desire for moody florals as a fitting transition seasonally.

How do the designs reflect that inspiration?

CH: The designs reflect the inspiration through color … or tones. Those in between colors that are neither here nor there but feel organic, textural, fluid and feminine with a little bit of vibe.  And the silhouettes, they have a bit of that flowy 60s thing.

Who are the women you envision when you put together a collection?

CH: The girl I have in mind is classic and feminine... with trend added in. She doesn't like to show too much skin and if she does it's in a subtle, purposeful way. There's always a little bit of trend sensibility and since I’m in California, there's also a casual element as well.

How do you determine the trends?

CH: It's really a mixture of research, my gut feeling and a little bit of street style. More often than not, it is just a feeling. Sometimes I’m right and sometimes I’m wrong. I’m always learning what works and what doesn’t and the better question… why.

You’re the leader in your category, does that put pressure on you?

CH: It’s a very cool thing. But sure, as we grow and grow and also enter into new categories such as apparel and deeper into bridal such as with bridesmaid dresses, its pressure. For me however the pressure really is creating something that I’m proud of, that is cohesive across all categories and that is a reflection of the brand today.

When did you start Plum Pretty Sugar?

CH: Almost nine years ago. Those that have been in the industry know we created the category… but its interesting lately as many really don’t. And I love that. I love that we can lead and evolve relevantly.

How would you describe you own personal style? And what is your favorite print and style from the Fall/Winter collection?

CH: My personal style is simple, feminine, classic. Although I do love a good ruffle.

My favorite print is Camino. Originally Camino had an almost black background. It was cool but a bit too vibe-y. Right now I’m really into the taupe-y, gray, mauve-y tones. Camino has all that and a sense of cut-out in terms of the flower arrangement. Favorite style… I can’t choose honestly. Generally speaking I get tied into certain silhouettes in certain prints… I get very biased that way.


Tell us more about you… and why many don’t personally know you like we do!

CH: I’ve always wanted the brand to stand for itself. It was important to me that it lived on its own … with a personality separate from mine. Let’s face it… I have had two babies in the last four years and well…. But honestly, Plum Pretty Sugar is my first born… its my heart and every bit of my person… and sometimes people can be hurtful… and I’m sensitive. I’m trying to grow a thicker skin… (loooong, and very sad story makes me this way… for another day.)
So… what’s in your bag that will tell us more about you?
CH: Chloe sunglasses, Advil (2 bottles!), Rebecca Minkoff wallet, Charlotte Tilbury mascara, my daughters inside out socks, a fidget spinner (I’m not sure if it is my son’s or daughters…), a Sea Biscuit Tram Tour Ticket from Santa Anita, a green marker and an old business checkbook. I can’t help but laugh at myself…

So what’s next for Plum Pretty Sugar?

CH: Lots. But I’m keeping mum… 😊


Shop the collection  { here }.

Photography by Elizabeth Messina,


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